{"id":22018,"date":"2026-03-11T12:15:23","date_gmt":"2026-03-11T12:15:23","guid":{"rendered":"https:\/\/gpbookstore.org\/articles\/uncategorized\/in-celebration-of-chocolate\/"},"modified":"2026-04-10T06:13:23","modified_gmt":"2026-04-10T06:13:23","slug":"in-celebration-of-chocolate","status":"publish","type":"post","link":"https:\/\/gpbookstore.org\/articles\/positive-living\/in-celebration-of-chocolate\/","title":{"rendered":"In Celebration of Chocolate"},"content":{"rendered":"<p>In his book, <em>In Defense of Food: An Eater\u2019s Manifesto<\/em>, Michael Pollan tells the story of a researcher who showed the words \u201cchocolate cake\u201d to a group of Americans, asking for their gut-reaction word associations. \u201cGuilt\u201d emerged as the top response.<\/p>\n<p>When the same exercise was done with a group of French people, the top response was quite different\u2014it was \u201ccelebration.\u201d <\/p>\n<p>As Valentine\u2019s Day approaches, I\u2019m thinking about the gulf that yawns between \u201cguilt\u201d and \u201ccelebration.\u201d Imagining the feeling I get when I take in a forkful of luscious chocolate cake, a spoon of creamy ice cream or a few squares of a favorite chocolate bar, I wonder where my inner French eater might be hiding? <\/p>\n<p>For some people, that little zing of American guilt may be a big part of what makes treats like <a href=\"https:\/\/gpbookstore.org\/articles\/positive-living\/friends-and-family\/friends\/they-wooed-her-with-chocolates\/\" target=\"_blank\" rel=\"noopener\">chocolate so pleasurable<\/a>. For others, a psychological principle called \u201cthe disinhibition effect\u201d means that breaking a healthy eating rule once\u2014like no chocolate on weekdays\u2014actually makes us more likely to break it again, which drains chocolate of its \u201ctreat\u201d status.<\/p>\n<p>But I suspect that for most of us, <a href=\"https:\/\/gpbookstore.org\/articles\/prayer\/true-stories-of-answered-prayer\/the-message-in-a-box-of-chocolates\/\" target=\"_blank\" rel=\"noopener\">we just like chocolate<\/a>; it makes us feel good. We enjoy its sweet-bitter flavor balance, we associate it with birthdays, Valentine\u2019s Day and other special occasions, and we feel like the day is a little bit more special when we have some. <\/p>\n<p>We\u2019re in good company\u2014<a href=\"https:\/\/gpbookstore.org\/articles\/positive-living\/friends-and-family\/parenting\/children\/the-chocolate-solution-to-arguments\/\" target=\"_blank\" rel=\"noopener\">chocolate\u2019s positive associations<\/a> are centuries-old.<\/p>\n<p>Societies have long associated chocolate with medicine. Aztecs, Mayans and European cultures used various preparations of cacao, the base ingredient in chocolate, for its anti-inflammatory properties that lower cholesterol and treat ailments from diarrhea to headaches to coughs to fatigue. To this day, scientists are learning more about medicinal chocolate\u2014though aficionados are often disappointed to learn that to have health benefits, chocolate needs to be free of the fat and sugar that many of us find so delicious.<\/p>\n<p>Then there\u2019s the tradition of Valentine chocolates. In the 14th century, the poet Chaucer wrote that <a href=\"https:\/\/gpbookstore.org\/articles\/positive-living\/health-and-wellness\/life-advice\/finding-life-purpose\/7-things-you-may-not-know-about-st-valentine\/\" target=\"_blank\" rel=\"noopener\">Saint Valentine\u2019s<\/a> Day is a day in which birds and other creatures choose their mates. It was 500 years later, though, that historians believe chocolate was first connected with Valentine\u2019s Day. In mid-19th century England, the Victorian sensibilities around public expressions of love met the Cupid- and heart-bedecked boxes of chocolate made by Richard Cadbury. Just step into any grocery, drugstore or sweet shop in February, and you\u2019ll understand that the Western world hasn\u2019t looked back.<\/p>\n<p>But back to Michael Pollan and the invitation to ditch the guilt when it comes to Valentine\u2019s Day chocolate\u2014or any day chocolate. One of Pollan\u2019s rules for a healthy relationship with food is never to eat anything your great-grandmother wouldn\u2019t recognize as food. So if you\u2019re snapping off a piece of a chocolate bar, or smoothing frosting onto a rich cake, you can feel good that you are tucking into food with a special, positive history. Maybe then you can remember to <a href=\"https:\/\/gpbookstore.org\/articles\/positive-living\/friends-and-family\/friends\/chocolate-bar-a-story-of-true-friendship\/\" target=\"_blank\" rel=\"noopener\">celebrate every single bite<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In his book, In Defense of Food: An Eater\u2019s Manifesto, Michael Pollan tells the story of a researcher who showed the words \u201cchocolate cake\u201d to a group of Americans, asking for their gut-reaction word associations. \u201cGuilt\u201d emerged as the top response. When the same exercise was done with a group of French people, the top [&hellip;]<\/p>\n","protected":false},"author":97,"featured_media":29655,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ep_exclude_from_search":false,"footnotes":""},"categories":[192,136],"tags":[27,154],"ppma_author":[490],"class_list":["post-22018","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-health-and-wellness","category-positive-living","tag-positive-thinking","tag-valentines-day"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>In Celebration of Chocolate - Guideposts Articles<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"In Celebration of Chocolate\" \/>\n<meta property=\"og:description\" content=\"In his book, In Defense of Food: An Eater\u2019s Manifesto, Michael Pollan tells the story of a researcher who showed the words \u201cchocolate cake\u201d to a group of Americans, asking for their gut-reaction word associations. \u201cGuilt\u201d emerged as the top response. 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